Clubpets

Explore Singapore Top Pet Portal

More than just a dogs and cats magazine in Singpapore, Clubpets also bring their wealth of information online that caters to animal lovers

Citrus Media’s dedicated pets pillar

For our business clients in the pet industry, from pet retailers and grooming services to veterinary clinics, pet-friendly malls, and overseas partners, we provide opportunities to grow, connect, and engage with a highly targeted and loyal audience.
For pet owners and enthusiasts, whether they are discovering new products, attending events, or seeking inspiration to care for their pets, we deliver trusted content, curated experiences, and access to a vibrant pet-loving community.
The Singapore Pet Festival organised by our team at Clubpets is the largest pet-focused event in the region, fully spanning all four halls of the Marina Bay Sands Convention Centre, it brings together over 800 local and international brands and engages more than 35,000 pet owners. Beyond large-scale events, we also host community gatherings at pet-friendly locations such as Paws in the Village at One Holland Village and Pets Social Ground at The Star Vista, creating spaces for pets, owners, and businesses to connect meaningfully.
Built by our passionate team at Clubpets, we are committed to creating meaningful experiences, fostering community, and making the pet industry more connected, engaging, and enjoyable for everyone.

Digital & Social Moment across platforms

Social Media:

Celebrate your pet’s special day with a vibrant online presence that reflects their unique personality. Our digital experts create captivating content and facilitate smooth interactions on your website and social media. We ensure your event reaches the right audience through thoughtfully crafted posts and polished messaging, leaving a lasting digital impression for your pet’s celebration.

Singapore Pet Festival (SGPF)

The Singapore Pet Festival is the largest pet-focused event in Singapore, fully organised by our team at Clubpets. Spanning all four halls of the Marina Bay Sands Convention Centre, it features more international and destination vendors than ever before.

With the recent merger of the Singapore Cat Carnival into the festival, we are proud to introduce a dedicated Cat Zone in Hall D, thoughtfully curated for cat lovers and small pet enthusiasts. Halls A, B, and C continue to celebrate all pets, ensuring an inclusive and enriching experience for every pet family
The festival allows pet owners in Singapore to access international products without the need to cross borders, while giving overseas vendors the opportunity to make their debut in Singapore, a fast-growing market with endless business potential.
Acting as a bridge between the local community and international brands, the Singapore Pet Festival provides a dynamic space for businesses to showcase their offerings and for pet owners to explore, discover, and celebrate life with their pets. From interactive experiences to educational sessions, the festival is designed to connect, inspire, and delight everyone in the pet community.

E-Marketplace

Introduce your pet to a world of possibilities with our vibrant e-marketplace tailored for all kinds of pets—be it fish, cats, dogs, horses, or small animals. Our team of digital experts crafts engaging content and ensures seamless interactions across your website and social media. We help your pet store reach the right audience with carefully designed posts and polished messaging, creating a memorable online presence for your pet’s special day.

Events Collaboration

We have hosted events for our pet-friendly mall clients, including Paws in the Village at One Holland Village, Pets Social Ground at The Star Vista, Dog Fiesta Carnival at Tanglin Mall, Fur Society at The Cathay, The Purrtown at Great World and many more. Our team combines event organisation expertise with strong client relations to create engaging experiences that connect brands with pet owners.

We manage the full digital journey for our clients, including social media campaigns, digital strategy, video production, and creative content such as static assets. Onsite, we go beyond traditional pop-up events by curating goodie bags, designing stage programming and lineups, and implementing other marketing strategies that enhance engagement and create memorable experiences for visitors.

Each event features over 30 vendors, allowing pet owners to meet pet vendors face-to-face, explore products, and make purchases in real life. At the same time, our clients gain a platform to increase brand awareness, showcase their offerings, and connect meaningfully with a highly engaged audience, making every collaboration a win-win for businesses and the community alike.